Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.
If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution?
Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit.
Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience?
The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect."
Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal.
Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story.
Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says.
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013.