How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation
Acquisition

How brands like BMW, GEICO and Lenovo create video content for the "skippin...

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Search and social media: a look at current trends in digital storytelling
Marketing

Search and social media: a look at current trends in digital storytelling

9y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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Why can't we all do a little less polluting?
Media

Why can't we all do a little less polluting?

9y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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Seven Mistakes Killing Your Content Marketing
Marketing

Seven Mistakes Killing Your Content Marketing

9y Kristin Kovner

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...

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Silent Video May Become Your Brand’s Loudest Statement
Media

Silent Video May Become Your Brand’s Loudest Statement

9y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

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'Love Has No Labels' Tops YouTube's March Leaderboard
Media

'Love Has No Labels' Tops YouTube's March Leaderboard

9y Yuyu Chen

'Love Has No Labels' Tops YouTube's March Leaderbo...

The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...

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The Content Is You!
Automation

The Content Is You!

10y Stephanie Miller

The Content Is You!

Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet
Media

How to Make Funny Videos Without Becoming the Laughing Stock of the Interne...

10y Lisa Lacy

How to Make Funny Videos Without Becoming the Laug...

Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...

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Geico and Amazon's Long Game
Media

Geico and Amazon's Long Game

10y Susan Kuchinskas

Geico and Amazon's Long Game

Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...

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GEICO Hump Day Ad Dominates Social Video... on Wednesdays
Media

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

11y Greg Jarboe

GEICO Hump Day Ad Dominates Social Video... on Wed...

A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...

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