Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
Digital Leaders

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

3y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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Best practices for influencer marketing to Gen Z post COVID-19
Digital Marketing

Best practices for influencer marketing to Gen Z post COVID-19

3y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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How to target ads for Gen Z on CTV?
Digital Advertising

How to target ads for Gen Z on CTV?

4y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

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Avatars in advertising: Why Gucci used Genies to appeal to Gen Z
Emerging Technology

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

5y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online
Digital Marketing

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per da...

5y Jacqueline Dooley

Gen Z consumers: Nearly 100% own a smartphone and ...

A survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?
Digital Marketing

TikTok was the most downloaded social media app Q1 2019. Should your brand ...

5y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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Eight tips to improve your Snapchat marketing strategy
Digital Marketing

Eight tips to improve your Snapchat marketing strategy

5y Tereza Litsa

Eight tips to improve your Snapchat marketing stra...

More than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences.  ...

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Influencer marketing tips: 3 ways to rethink your strategies
Social media

Influencer marketing tips: 3 ways to rethink your strategies

5y Tiffany Delmore

Influencer marketing tips: 3 ways to rethink your ...

Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...

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What makes Target so popular among Gen Z consumers?
Ecommerce

What makes Target so popular among Gen Z consumers?

5y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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Why Nike’s Colin Kaepernick ad was really not that risky after all
Digital Marketing

Why Nike’s Colin Kaepernick ad was really not that risky after all

6y Emily Alford

Why Nike’s Colin Kaepernick ad was really not that...

Nike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...

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