ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleCaitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...
View articleThe brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View article#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...
View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleThe Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...
View articleBrands are becoming the media, attracting their own audiences. Here are the standouts. Read More...
View articleWith its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...
View articleAdvertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Read More...
View articleThe cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Read More...
View articleGeneral Mills brand connects TV ads to mobile with Shazam. Read More...
View articleExchange-based buying still struggles to gain traction, however. Read More...
View articleSocial couponing is exploding. How can you make it work for your brand? Read More...
View articleWe're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own s...
View articleDaily deals platform orchestrates first-ever offer from CPG brand. Read More...
View articleOrganic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...
View articleDon't understand the difference between Hispanic and Latino? Start here. Read More...
View articlePromoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...
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