How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name.
The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouTube video.
Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion.
#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style video series.
Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles.
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
Brands are becoming the media, attracting their own audiences. Here are the standouts.
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them.
Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content.