For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleHow brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market parti...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleWill the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...
View articleGeneral Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleIf it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Read More...
View articleAs stock price dips, industry players assess the future of the social site. Read More...
View articleThe cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Read More...
View articleWhy aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Read More...
View articleAutomaker tells ClickZ it will continue advertising on the social site. Read More...
View articleAutomaker's contract spans search, social media, media planning and buying, as well as mobile. Read More...
View articleFor auto marketers, a lesson in how to play nicely with disruptors. Read More...
View articleWorks with Digitas to commission a song and music video from band Hellogoodbye. Read More...
View articleAutomaker broke with previous agency over a tweet disparaging the Motor City. Read More...
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