Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online
Digital Marketing

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per da...

5y Jacqueline Dooley

Gen Z consumers: Nearly 100% own a smartphone and ...

A survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...

View article
Why Nike’s Colin Kaepernick ad was really not that risky after all
Digital Marketing

Why Nike’s Colin Kaepernick ad was really not that risky after all

6y Emily Alford

Why Nike’s Colin Kaepernick ad was really not that...

Nike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...

View article
Get the latest analysis and reports delivered to your inbox daily