How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...
View articleDespite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleAs gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...
View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleMarketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleDeciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleRelevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleA new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...
View articleHyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleTwitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
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