Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...
View articleAccording to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleIt's time to refresh the key action items or best practices for International search engine optimization. Read More...
View articleMarketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your em...
View articleTake a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns....
View articleiBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleThese 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Rea...
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View articleThese tips will show you how to successfully launch your site in the American market. Read More...
View articleHow to improve your SEO programs. Read More...
View articleA look at how some companies are using their consumers' locations to their advantage. Read More...
View articleComScore study gives more favorable outlook for geo-targeting. Read More...
View articleLocal ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Read More...
View articleAmex cardholders using Foursquare will get discounts from merchants. Read More...
View articleNext step in evolution of year-old ad platform. Read More...
View articleMaximize visibility in local search and on the social web with these insights. Read More...
View articleThree easy steps to localize your user experience. Read More...
View articleAdvanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Read...
View articleSocial site asks users for city-specific data after earning $1.86 billion in ad sales last year. Read More...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
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