KPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleMuch more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...
View articleLoyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleMarketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleWith the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...
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