The companies provided few details, but said they remain on good terms.
Television loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but industry participants are questioning how the combination will benefit the roughly four million users of both services.
An AMC sister show beat ad world fave by 3X for check-ins.
Offers stickers and rewards to GetGlue users.
Social TV startup has also updated its iPhone app and website.
Interactive content experiences play on users' iPhones while they watch TV.
Gap rewards shoppers getting fashion inspiration from fall TV characters.
Move comes after a summer of growth for social TV platform.
Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers.
Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events.