Personalized video and the future of marketing
Content

Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

View article
How rich media can bring your emails to life
Email

How rich media can bring your emails to life

7y Idris Nagri

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

View article
The Digital Download: Video, VR, and volatile chatbots
Media

The Digital Download: Video, VR, and volatile chatbots

8y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

View article
Get the latest analysis and reports delivered to your inbox daily
Five killer social media campaigns from 2016 (so far)
Social Media

Five killer social media campaigns from 2016 (so far)

8y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

View article
Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Idris Nagri

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

View article
Meet the newest kid on the block: the Peach app
Social Media

Meet the newest kid on the block: the Peach app

8y Mike O'Brien

Meet the newest kid on the block: the Peach app

Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...

View article
Tweets of the week: Rugby World Cup and a race that stops a nation
Asia

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

View article
5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

9y Idris Nagri

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

View article
4 ways Boomerang enhances the Instagram advertising experience
Social

4 ways Boomerang enhances the Instagram advertising experience

9y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

View article
Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

9y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

View article
Tweets of the week: from #AllDayBreakfast to #GreenPoop
Asia

Tweets of the week: from #AllDayBreakfast to #GreenPoop

9y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

View article
What Are Some of the Best Practices for Visual Content Marketing?
Marketing

What Are Some of the Best Practices for Visual Content Marketing?

9y Mike O'Brien

What Are Some of the Best Practices for Visual Con...

When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...

View article
How Imgur Helps Brands Market to Males
Marketing

How Imgur Helps Brands Market to Males

9y Emily Alford

How Imgur Helps Brands Market to Males

Imgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...

View article
Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games
Asia

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

9y Sophie Loras

Tweets of the Week: Prime Ministers, Bachelors, Cl...

The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...

View article
The Rise and Rise of WeChat
Asia

The Rise and Rise of WeChat

9y Idris Nagri

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

View article
Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay
Asia

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotography...

9y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

View article
Twitter: Real-Time Engagement Comes From Small Moments #CZLTO
Conference Coverage

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

View article