Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleSegmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
View articleNew research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleGoogle has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...
View articleGigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Read More...
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