Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make.
Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences.
Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile.
The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs.
Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years.
Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post.
New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites.
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity.
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
Gigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly.