The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau.
Lifestyle web site company Glam Media said yesterday that it has created a private, invitation-only marketplace for brand advertisers to purchase ad inventory. The technology for the marketplace is being supplied by online advertising technology company Rubicon.
Ning publishers can build premium ads into their sites.
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
Campaign underscores how brands continue to buy niche site sponsorships.
Erin Matts has experience buying digital media at A-B InBev and OMD.
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together.
Acquisition is the latest in an industry trend.
Lexus and Macy's among launch brands in effort to rival Apple.