6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How do you manage all your emails?

How do you manage all your emails?

8y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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Why address validation is not enough for email marketers

Why address validation is not enough for email marketers

8y Derek Harding

Why address validation is not enough for email mar...

Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...

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Why not having DMARC can still hurt your deliverability

Why not having DMARC can still hurt your deliverability

8y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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An absolute beginner's guide to setting up Google Analytics for your website

An absolute beginner's guide to setting up Google Analytics for your website

8y Yuyu Chen

An absolute beginner's guide to setting up Google ...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...

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Harnessing the Force: marketing lessons from 'Star Wars'

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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The X Factor of Excellent Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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How Email Works, Part Four: Measurement and Tracking

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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Are You Optimistic About SEO?

Are You Optimistic About SEO?

9y Bryan Eisenberg

Are You Optimistic About SEO?

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...

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How Email Works: Part Two

How Email Works: Part Two

9y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

9y Kevin Lee

Seven Reasons to Make Direct Mail Part of Your Dig...

As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...

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Should Email Marketers Worry About IBM Verse?

Should Email Marketers Worry About IBM Verse?

9y Derek Harding

Should Email Marketers Worry About IBM Verse?

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...

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The Gmail Promotions Tab: To Game or Not to Game

The Gmail Promotions Tab: To Game or Not to Game

9y Emily Alford

The Gmail Promotions Tab: To Game or Not to Game

The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...

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Save the Date: 'One-Stop Digital' for Email Marketers

Save the Date: 'One-Stop Digital' for Email Marketers

9y Jenny Howgate

Save the Date: 'One-Stop Digital' for Email Market...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...

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Real-Time KFC Campaign Offers Chicken During Website Crashes

Real-Time KFC Campaign Offers Chicken During Website Crashes

9y Mike O'Brien

Real-Time KFC Campaign Offers Chicken During Websi...

While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...

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2015: The Year of Multiplying Best Practices

2015: The Year of Multiplying Best Practices

9y Scott Roth

2015: The Year of Multiplying Best Practices

Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...

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How to Take Advantage of Gmail's Evolving User Experience

How to Take Advantage of Gmail's Evolving User Experience

9y Margaret Farmakis

How to Take Advantage of Gmail's Evolving User Exp...

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...

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Google’s Inbox and What It Means for Email Marketers – Part 2

Google’s Inbox and What It Means for Email Marketers – Part 2

9y Simms Jenkins

Google’s Inbox and What It Means for Email Markete...

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...

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Google Inbox Moves Email Into a Mobile World

Google Inbox Moves Email Into a Mobile World

9y Emily Alford

Google Inbox Moves Email Into a Mobile World

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...

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Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

10y Yuyu Chen

Microsoft-Owned Outlook Expands Ad Presence to Hon...

Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...

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4 Ways to Prepare for the Future of the Inbox

4 Ways to Prepare for the Future of the Inbox

10y Margaret Farmakis

4 Ways to Prepare for the Future of the Inbox

With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...

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Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

10y Simms Jenkins

Email Engagement and Deliverability Advice That Ma...

Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...

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Minus Google Plus? Probably Not

Minus Google Plus? Probably Not

10y Gary Stein

Minus Google Plus? Probably Not

Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...

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Facebook Prepping e-Money Transfer Service in Europe

Facebook Prepping e-Money Transfer Service in Europe

10y Yuyu Chen

Facebook Prepping e-Money Transfer Service in Euro...

Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

10y Simms Jenkins

#CZLNY:4 Ways to Push the Envelope, Drive Revenue,...

Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...

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Happy 10th Birthday, Gmail!

Happy 10th Birthday, Gmail!

10y Susan Kuchinskas

Happy 10th Birthday, Gmail!

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Read More...

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Tips for Designing Email for Google’s New Promotions Tab Grid View

Tips for Designing Email for Google’s New Promotions Tab Grid View

10y Jeanne Jennings

Tips for Designing Email for Google’s New Promotio...

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and whic...

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