This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first makeover.
Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
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Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
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Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.
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