American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first makeover.
Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.