5 tips to reduce CPC in Google AdWords

Search Marketing 5 tips to reduce CPC in Google AdWords

3y Pawan Sahu

5 tips to reduce CPC in Google AdWords

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...

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Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

3y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

3y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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What are the most expensive AdWords keywords in the US? Here’s the top 100

Paid Search What are the most expensive AdWords keywords in the US? Here’s the top 100

5y Chris Lake

What are the most expensive AdWords keywords in th...

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising bus...

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Google AdWords launches new features for a mobile-first world

Display Advertising Google AdWords launches new features for a mobile-first world

5y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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The Digital Download: Video, VR, and volatile chatbots

More News The Digital Download: Video, VR, and volatile chatbots

5y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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The digital download: Video reigns supreme before Valentine's Day

More News The digital download: Video reigns supreme before Valentine's Day

5y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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A short guide to assessing the ROI of your content marketing

Content Marketing A short guide to assessing the ROI of your content marketing

5y Yuyu Chen

A short guide to assessing the ROI of your content...

Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...

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Five ways to boost your conversion rate without wasting ad budget

Analytics Five ways to boost your conversion rate without wasting ad budget

5y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Killing Google’s brand one phone call at a time

Legal & Regulatory Killing Google’s brand one phone call at a time

5y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Social display mutations work for advertisers

Display Advertising Social display mutations work for advertisers

6y Susan Kuchinskas

Social display mutations work for advertisers

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Email Why Customer Match is the biggest thing to happen to email since Hotmail

6y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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Search and social media: a look at current trends in digital storytelling

Marketing Search and social media: a look at current trends in digital storytelling

6y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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A beginner's guide to better measuring social ROI

Social A beginner's guide to better measuring social ROI

6y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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Holiday shopping and search behaviors in moments

Paid Search Holiday shopping and search behaviors in moments

6y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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How to make data actionable by using segments

Analytics How to make data actionable by using segments

6y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

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Why Quality Content Can Help Top Rankings

Search Why Quality Content Can Help Top Rankings

6y Mike O'Brien

Why Quality Content Can Help Top Rankings

Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...

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The Year of Online Video: What We Saw and What's Next for Brands

Media The Year of Online Video: What We Saw and What's Next for Brands

6y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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Amazon Text Ads: To Do or Not To Do?

Search Amazon Text Ads: To Do or Not To Do?

6y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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Alphabet: What's Going to Happen to Google Advertisers?

Display Advertising Alphabet: What's Going to Happen to Google Advertisers?

6y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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The Micro-Moments of B2B

Marketing The Micro-Moments of B2B

6y Crispin Sheridan

The Micro-Moments of B2B

The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...

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How to Identify Click Fraud and Minimize Wasting Your Ad Budget

Paid Search How to Identify Click Fraud and Minimize Wasting Your Ad Budget

6y Tim Nichols

How to Identify Click Fraud and Minimize Wasting Y...

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads

Paid Search Competitive Insights Tools for Paid Search in AdWords and Bing Ads

6y Lisa Raehsler

Competitive Insights Tools for Paid Search in AdWo...

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...

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12 Add-Ons When Setting Up Google Analytics

Analytics 12 Add-Ons When Setting Up Google Analytics

6y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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Your Terrible Website is Ruining Your PPC Performance

Paid Search Your Terrible Website is Ruining Your PPC Performance

6y Michelle Morgan

Your Terrible Website is Ruining Your PPC Performa...

Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...

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