Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleAs marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleWith the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...
View articleA new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...
View articleKeyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Read More...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleHong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleThe new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...
View articleIf you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleCould LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...
View articleIf you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...
View articleReports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
View articleNow, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleA look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they...
View articleHere are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...
View articleHere are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...
View articleSEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring s...
View articleDon't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Read More...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleGoogle's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
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