Google Shopping Replaces Old-School PLA Management
Paid Search

Google Shopping Replaces Old-School PLA Management

10y Kevin Lee

Google Shopping Replaces Old-School PLA Management

Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...

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5 Summer Time-Savers for Managing PPC
Paid Search

5 Summer Time-Savers for Managing PPC

10y Lisa Raehsler

5 Summer Time-Savers for Managing PPC

There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...

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Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel
Paid Search

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

10y Ashley Zeckman

Booking.com, TripAdvisor, Priceline.com Dominate P...

AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...

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Estimating the Importance of Google's Conversion Estimator
Paid Search

Estimating the Importance of Google's Conversion Estimator

10y Kevin Lee

Estimating the Importance of Google's Conversion E...

Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...

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Can You Hit Google’s Knuckleball?
Paid Search

Can You Hit Google’s Knuckleball?

10y Andrew Goodman

Can You Hit Google’s Knuckleball?

While Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...

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The Murky Waters of SEO
Actionable Analysis

The Murky Waters of SEO

10y Andrew Edwards

The Murky Waters of SEO

SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...

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Facebook Develops New Video Ad Metrics
Media

Facebook Develops New Video Ad Metrics

10y Yuyu Chen

Facebook Develops New Video Ad Metrics

As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...

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Bumbled PPC News, Conspiracy Theories, and the Future of PPC
Search

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

10y John A. Lee

Bumbled PPC News, Conspiracy Theories, and the Fut...

Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...

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4 Paid Search Spring Cleaning Tips
Search

4 Paid Search Spring Cleaning Tips

10y Jeremy Hull

4 Paid Search Spring Cleaning Tips

Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...

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How the Top 5 Brands Are Using Paid Search Ads
Paid Search

How the Top 5 Brands Are Using Paid Search Ads

10y Lisa Raehsler

How the Top 5 Brands Are Using Paid Search Ads

A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...

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#CZLNY: 5 Ways to Improve Your Paid Media Campaigns
Conference Coverage

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

10y Megan Leap

#CZLNY: 5 Ways to Improve Your Paid Media Campaign...

Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...

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#CZLNY: 10 Local SEO and Digital Marketing Best Practices
Conference Coverage

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

10y Megan Leap

#CZLNY: 10 Local SEO and Digital Marketing Best Pr...

During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...

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Century 21, Google, Videolicious Join Forces on New Social Marketing Suite
Marketing

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

10y Lisa Lacy

Century 21, Google, Videolicious Join Forces on Ne...

The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...

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Ever Wanted to Advertise on Tumblr?
Paid Search

Ever Wanted to Advertise on Tumblr?

10y Elizabeth Marsten

Ever Wanted to Advertise on Tumblr?

A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...

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Why I Hate Ad Extensions
Paid Search

Why I Hate Ad Extensions

10y Andrew Goodman

Why I Hate Ad Extensions

Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...

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Remarketing Platform Bill of Rights: Simplicity Matters
Search

Remarketing Platform Bill of Rights: Simplicity Matters

10y John A. Lee

Remarketing Platform Bill of Rights: Simplicity Ma...

As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...

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Shift to Digital Drives Sales for SF Bay Area Scion Dealers
Paid Search

Shift to Digital Drives Sales for SF Bay Area Scion Dealers

10y Susan Kuchinskas

Shift to Digital Drives Sales for SF Bay Area Scio...

Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...

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Google Empowers Publishers with AdSense Direct
Display Advertising

Google Empowers Publishers with AdSense Direct

10y Matt Kapko

Google Empowers Publishers with AdSense Direct

Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...

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What Does the Future Hold for AdWords Editor?
Search

What Does the Future Hold for AdWords Editor?

10y John A. Lee

What Does the Future Hold for AdWords Editor?

If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...

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Fake It Till You Make It: Buying Premium Placements on the Google Display Network
Search

Fake It Till You Make It: Buying Premium Placements on the Google Display N...

10y John A. Lee

Fake It Till You Make It: Buying Premium Placement...

Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...

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Rakuten to Focus on Content Marketing in 2014 [Video]
Asia

Rakuten to Focus on Content Marketing in 2014 [Video]

10y Adaline Lau

Rakuten to Focus on Content Marketing in 2014 [Vid...

Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...

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5 Ways to Prep Your PPC Advertising for 2014
Paid Search

5 Ways to Prep Your PPC Advertising for 2014

10y Lisa Raehsler

5 Ways to Prep Your PPC Advertising for 2014

Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...

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Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
Search

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Usi...

10y Jeremy Hull

Before Looking to the Future, Here Are 3 AdWords F...

As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...

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Five Ways To Get Creative in Paid Search Campaigns
Paid Search

Five Ways To Get Creative in Paid Search Campaigns

10y Kevin Lee

Five Ways To Get Creative in Paid Search Campaigns

Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...

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Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Ad Industry Metrics

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

10y Jessica Lee

Facebook Ads Give Paid Search Campaigns ROI Boost ...

Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...

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3 Paid Search Trends to Watch for in 2014
Paid Search

3 Paid Search Trends to Watch for in 2014

10y Lisa Raehsler

3 Paid Search Trends to Watch for in 2014

Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...

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#SESCHI: In the Trenches with Big Data and Converged Media
Paid Search

#SESCHI: In the Trenches with Big Data and Converged Media

10y Kevin Lee

#SESCHI: In the Trenches with Big Data and Converg...

According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...

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