Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleAdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...
View articleGoogle's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...
View articleWhile Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleAlthough the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...
View articleBefore the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...
View articleA look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...
View articleHere are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...
View articleDuring his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleAlthough there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View articleGoogle's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...
View articleIf Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...
View articleLearn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...
View articleAdrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...
View articleTake a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...
View articleAs the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...
View articleRelevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleMobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...
View articleAccording to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...
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