Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

Paid Search Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

9y Kevin Lee

Five Strategy Changes To Help You Cope with Google...

What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...

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Google Rolls Out AdWords Ad Rank Algorithm Update

Paid Search Google Rolls Out AdWords Ad Rank Algorithm Update

9y Jennifer Slegg

Google Rolls Out AdWords Ad Rank Algorithm Update

Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...

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5 Last Minute PPC Holiday Tips for Advertisers

Paid Search 5 Last Minute PPC Holiday Tips for Advertisers

9y Lisa Raehsler

5 Last Minute PPC Holiday Tips for Advertisers

Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

Ad Industry Metrics Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

9y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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5 PPC Iterations You Ignore at Your Peril

Paid Search 5 PPC Iterations You Ignore at Your Peril

9y Andrew Goodman

5 PPC Iterations You Ignore at Your Peril

Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...

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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

Media Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

9y Lisa Raehsler

Google Adds Estimated Total Conversions to Track C...

Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...

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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Paid Search Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

9y Lisa Raehsler

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techn...

When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...

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5 New AdWords Features Open Up New Data Insights and Optimization Potential

Paid Search 5 New AdWords Features Open Up New Data Insights and Optimization Potential

9y Lisa Raehsler

5 New AdWords Features Open Up New Data Insights a...

Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...

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Google Integrates Three Tools Into New Display Planner

Search Google Integrates Three Tools Into New Display Planner

9y Jennifer Slegg

Google Integrates Three Tools Into New Display Pla...

Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Pl...

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Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

Marketing Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

9y Matt Kapko

Google Puts Final Touches on System-Wide Upgrade t...

More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...

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What the Google-Qihoo Partnership Means for Marketers

Asia What the Google-Qihoo Partnership Means for Marketers

10y Adaline Lau

What the Google-Qihoo Partnership Means for Market...

Search marketers are already using Google AdWords to buy Qihoo ads in China. Read More...

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Hello Facebook Graph Search, Goodbye Google?

Asia Hello Facebook Graph Search, Goodbye Google?

10y Lydia Ng

Hello Facebook Graph Search, Goodbye Google?

As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...

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Why Malaysia Airlines Uses Google+

Analytics Why Malaysia Airlines Uses Google+

10y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

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Bid Management Tools and Technology

Analytics Bid Management Tools and Technology

10y Prabhvir Sahmey

Bid Management Tools and Technology

Here's a quick checklist if you're considering to go beyond automation. Read More...

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Deep Dive Into Naver's Paid Search Platform

Asia Deep Dive Into Naver's Paid Search Platform

11y Mark Kum

Deep Dive Into Naver's Paid Search Platform

I'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...

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How to Set Up a Mobile Search Campaign in Asia

Asia How to Set Up a Mobile Search Campaign in Asia

11y Prabhvir Sahmey

How to Set Up a Mobile Search Campaign in Asia

A best practice guideline to setting up your mobile search campaign. Read More...

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Getting to Grips With Attribution and Channel ROI

Analytics Getting to Grips With Attribution and Channel ROI

11y Daniel Lee

Getting to Grips With Attribution and Channel ROI

Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-comme...

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Why Advertising Is Bad For Social Media

Asia Why Advertising Is Bad For Social Media

11y Brandon Cheung

Why Advertising Is Bad For Social Media

Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...

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Tips for Effective Use of Keyword Match Types in Google AdWords

Asia Tips for Effective Use of Keyword Match Types in Google AdWords

11y Antony Yiu

Tips for Effective Use of Keyword Match Types in G...

Consider these factors to manage cost and drive conversions for your search campaigns. Read More...

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Tips for Running an Effective SEM Campaign

Asia Tips for Running an Effective SEM Campaign

12y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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SEM Tools for Brand Marketers Targeting China

Asia SEM Tools for Brand Marketers Targeting China

12y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

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Search Engine Marketing – A Brief History and a Promising Future

Asia Search Engine Marketing – A Brief History and a Promising Future

12y Shourya Ray Chaudhuri

Search Engine Marketing – A Brief History and a Pr...

In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Read More...

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Tips for Successful Integration of Paid Search With SEO

Asia Tips for Successful Integration of Paid Search With SEO

12y Antony Yiu

Tips for Successful Integration of Paid Search Wit...

Follow these steps to kick-start a comprehensive search integration strategy. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search

Asia Mobile Search 101: Ins and Outs of Mobile Search

12y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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SEM Tips for Travel and Hospitality Businesses

Asia SEM Tips for Travel and Hospitality Businesses

12y Antony Yiu

SEM Tips for Travel and Hospitality Businesses

Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...

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Google AdWords as a Research Tool and Focus Group

Analytics Google AdWords as a Research Tool and Focus Group

18y Brian Teasley

Google AdWords as a Research Tool and Focus Group

If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...

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