What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...
View articleGoogle has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...
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View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleAndrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...
View articleGoogle AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...
View articleWhen it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...
View articleUntil recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...
View articleGoogle AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Pl...
View articleMore than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...
View articleSearch marketers are already using Google AdWords to buy Qihoo ads in China. Read More...
View articleAs Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleHere's a quick checklist if you're considering to go beyond automation. Read More...
View articleI'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...
View articleA best practice guideline to setting up your mobile search campaign. Read More...
View articleMarketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-comme...
View articleCurrent ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...
View articleConsider these factors to manage cost and drive conversions for your search campaigns. Read More...
View articleMarketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...
View articleA comprehensive list of tools for search and weibo automation in China. Read More...
View articleIn addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Read More...
View articleFollow these steps to kick-start a comprehensive search integration strategy. Read More...
View articleGoogle AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...
View articleMany hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...
View articleIf someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...
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