Five Strategy Changes To Help You Cope with Google’s Ad Rank Change
Paid Search

Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

10y Kevin Lee

Five Strategy Changes To Help You Cope with Google...

What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...

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Google Rolls Out AdWords Ad Rank Algorithm Update
Paid Search

Google Rolls Out AdWords Ad Rank Algorithm Update

10y Jennifer Slegg

Google Rolls Out AdWords Ad Rank Algorithm Update

Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...

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5 Last Minute PPC Holiday Tips for Advertisers
Paid Search

5 Last Minute PPC Holiday Tips for Advertisers

10y Lisa Raehsler

5 Last Minute PPC Holiday Tips for Advertisers

Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Ad Industry Metrics

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne &...

10y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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5 PPC Iterations You Ignore at Your Peril
Paid Search

5 PPC Iterations You Ignore at Your Peril

11y Andrew Goodman

5 PPC Iterations You Ignore at Your Peril

Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...

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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Media

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in ...

11y Lisa Raehsler

Google Adds Estimated Total Conversions to Track C...

Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...

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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
Paid Search

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

11y Lisa Raehsler

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techn...

When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...

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5 New AdWords Features Open Up New Data Insights and Optimization Potential
Paid Search

5 New AdWords Features Open Up New Data Insights and Optimization Potential

11y Lisa Raehsler

5 New AdWords Features Open Up New Data Insights a...

Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...

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Google Integrates Three Tools Into New Display Planner
Search

Google Integrates Three Tools Into New Display Planner

11y Jennifer Slegg

Google Integrates Three Tools Into New Display Pla...

Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Pl...

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Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns
Marketing

Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

11y Matt Kapko

Google Puts Final Touches on System-Wide Upgrade t...

More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...

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What the Google-Qihoo Partnership Means for Marketers
Asia

What the Google-Qihoo Partnership Means for Marketers

11y Adaline Lau

What the Google-Qihoo Partnership Means for Market...

Search marketers are already using Google AdWords to buy Qihoo ads in China. Read More...

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Hello Facebook Graph Search, Goodbye Google?
Asia

Hello Facebook Graph Search, Goodbye Google?

11y Lydia Ng

Hello Facebook Graph Search, Goodbye Google?

As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...

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Why Malaysia Airlines Uses Google+
Analytics

Why Malaysia Airlines Uses Google+

12y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

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Bid Management Tools and Technology
Analytics

Bid Management Tools and Technology

12y Prabhvir Sahmey

Bid Management Tools and Technology

Here's a quick checklist if you're considering to go beyond automation. Read More...

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Deep Dive Into Naver's Paid Search Platform
Asia

Deep Dive Into Naver's Paid Search Platform

12y Mark Kum

Deep Dive Into Naver's Paid Search Platform

I'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...

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How to Set Up a Mobile Search Campaign in Asia
Asia

How to Set Up a Mobile Search Campaign in Asia

12y Prabhvir Sahmey

How to Set Up a Mobile Search Campaign in Asia

A best practice guideline to setting up your mobile search campaign. Read More...

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Getting to Grips With Attribution and Channel ROI
Analytics

Getting to Grips With Attribution and Channel ROI

12y Daniel Lee

Getting to Grips With Attribution and Channel ROI

Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-comme...

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Why Advertising Is Bad For Social Media
Asia

Why Advertising Is Bad For Social Media

13y Brandon Cheung

Why Advertising Is Bad For Social Media

Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...

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Tips for Effective Use of Keyword Match Types in Google AdWords
Asia

Tips for Effective Use of Keyword Match Types in Google AdWords

13y Antony Yiu

Tips for Effective Use of Keyword Match Types in G...

Consider these factors to manage cost and drive conversions for your search campaigns. Read More...

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Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

13y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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SEM Tools for Brand Marketers Targeting China
Asia

SEM Tools for Brand Marketers Targeting China

13y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

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Search Engine Marketing – A Brief History and a Promising Future
Asia

Search Engine Marketing – A Brief History and a Promising Future

13y Shourya Ray Chaudhuri

Search Engine Marketing – A Brief History and a Pr...

In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Read More...

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Tips for Successful Integration of Paid Search With SEO
Asia

Tips for Successful Integration of Paid Search With SEO

13y Antony Yiu

Tips for Successful Integration of Paid Search Wit...

Follow these steps to kick-start a comprehensive search integration strategy. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search
Asia

Mobile Search 101: Ins and Outs of Mobile Search

13y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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SEM Tips for Travel and Hospitality Businesses
Asia

SEM Tips for Travel and Hospitality Businesses

14y Antony Yiu

SEM Tips for Travel and Hospitality Businesses

Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...

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Google AdWords as a Research Tool and Focus Group
Analytics

Google AdWords as a Research Tool and Focus Group

20y Brian Teasley

Google AdWords as a Research Tool and Focus Group

If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...

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