Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership

Marketing Technology Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership

3y Kimberly Collins

Martech news roundup: GA Audiences in Salesforce, ...

Roundup of top news in martech from the week of Jan 28–Feb 4, 2019.  Read More...

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Metricstory: Helping ecommerce companies find the needle in the data haystack

Martech Company Feature Metricstory: Helping ecommerce companies find the needle in the data haystack

3y Tessa Judge

Metricstory: Helping ecommerce companies find the ...

Q&A with Joshua Gebhardt, co-founder of Metricstory. We talk with him about the idea behind their intelligent analytics platform and where they're...

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Influencing the customer journey is just as important as understanding it

Analytics Influencing the customer journey is just as important as understanding it

4y Al Roberts

Influencing the customer journey is just as import...

For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...

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Google announces Optimize and Session Quality Score

Actionable Analysis Google announces Optimize and Session Quality Score

5y Clark Boyd

Google announces Optimize and Session Quality Scor...

Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...

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How to create your own segments in Google Analytics

Analytics How to create your own segments in Google Analytics

5y Graham Charlton

How to create your own segments in Google Analytic...

Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to cre...

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Google Analytics: A guide to confusing terms

Analytics Google Analytics: A guide to confusing terms

5y Rebecca Sentance

Google Analytics: A guide to confusing terms

Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. ...

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Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

6y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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A short guide to assessing the ROI of your content marketing

Content Marketing A short guide to assessing the ROI of your content marketing

6y Yuyu Chen

A short guide to assessing the ROI of your content...

Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...

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Five ways to boost your conversion rate without wasting ad budget

Analytics Five ways to boost your conversion rate without wasting ad budget

6y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster

Agency Spotlight I am the Walrus: spotlight on the agency's founder, Deacon Webster

6y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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An absolute beginner's guide to setting up Google Analytics for your website

Analytics An absolute beginner's guide to setting up Google Analytics for your website

6y Yuyu Chen

An absolute beginner's guide to setting up Google ...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...

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Five killer content tools

Social Media Five killer content tools

6y Angie Pascale

Five killer content tools

Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...

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How to link social and Google Analytics with UTM parameters

Analytics How to link social and Google Analytics with UTM parameters

6y Yuyu Chen

How to link social and Google Analytics with UTM p...

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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5 ways to use Google Analytics to find social media topics

Social 5 ways to use Google Analytics to find social media topics

6y Angie Pascale

5 ways to use Google Analytics to find social medi...

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...

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Analytics agencies: what’s the right fit?

Analytics Analytics agencies: what’s the right fit?

6y Andrew Edwards

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

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How to Use Data to Find New Markets

Analytics How to Use Data to Find New Markets

6y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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5 Tips for Making Your Migration to a New MAP as Painless as Possible

Marketing 5 Tips for Making Your Migration to a New MAP as Painless as Possible

6y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

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5 Online Freemium Tools for Start-Ups and Agencies

Asia 5 Online Freemium Tools for Start-Ups and Agencies

6y Navneet Kaushal

5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...

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The Critical Few - Metrics, Platforms, and Words

Marketing The Critical Few - Metrics, Platforms, and Words

6y Adam Singer

The Critical Few - Metrics, Platforms, and Words

In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to...

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The Role of the Modern Day Web Analyst

Analytics The Role of the Modern Day Web Analyst

6y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Who Is a Hot Surprise? Never Use Your Worst Photo!

Asia Who Is a Hot Surprise? Never Use Your Worst Photo!

6y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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Are You Optimistic About SEO?

Search Are You Optimistic About SEO?

6y Bryan Eisenberg

Are You Optimistic About SEO?

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...

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7 SEO Tools to Improve Content Marketing

Asia 7 SEO Tools to Improve Content Marketing

6y Navneet Kaushal

7 SEO Tools to Improve Content Marketing

Key SEO tools to power a content marketing campaign. Read More...

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Cross-Device Data Analytics for Chinese Websites

Analytics Cross-Device Data Analytics for Chinese Websites

6y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

Conference Coverage How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

6y Tetyana Miroshnichenko

How to Achieve Mind-Blowing Content Marketing ROI ...

Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...

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12 Add-Ons When Setting Up Google Analytics

Analytics 12 Add-Ons When Setting Up Google Analytics

6y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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