Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field.
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way.
In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts.
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization.
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.