While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...
View articleIn the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleIn an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Site...
View articleThe transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...
View articleGoogle's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...
View articleWith the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could...
View articleA look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small bu...
View articleAs Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties a...
View articleTo ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Read More...
View articleA review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Re...
View articleFormer Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...
View articleMark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...
View articleThis year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleTo help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...
View articleColumnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleLet's focus on three that will open up new avenues on your journey of optimizing conversion rates. Read More...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleA glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Read More...
View articleWe look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...
View articleArmed with the right data, how far can you grow your ROI? Read More...
View articleIf it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resour...
View articleIf you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...
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