How to Speak Your Customers' Language With Localized Websites
Local

How to Speak Your Customers' Language With Localized Websites

10y Christian Arno

How to Speak Your Customers' Language With Localiz...

While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...

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The First Month in Start-Up/SME Marketing
Analytics

The First Month in Start-Up/SME Marketing

10y Parth Mukherjee

The First Month in Start-Up/SME Marketing

In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...

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Google and AOL Buy Marketing Attribution Start-Ups
Data insights

Google and AOL Buy Marketing Attribution Start-Ups

10y Yuyu Chen

Google and AOL Buy Marketing Attribution Start-Ups

Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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Facebook Develops New Video Ad Metrics
Media

Facebook Develops New Video Ad Metrics

10y Yuyu Chen

Facebook Develops New Video Ad Metrics

As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...

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Comparing Google Sitelinks With Google Analytics Data
Analytics

Comparing Google Sitelinks With Google Analytics Data

10y Mark Ryan

Comparing Google Sitelinks With Google Analytics D...

In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Site...

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3 Tips for a Smooth Universal Analytics Transition
Actionable Analysis

3 Tips for a Smooth Universal Analytics Transition

10y Robert Miller

3 Tips for a Smooth Universal Analytics Transition

The transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...

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The New SEO: How to Create Hummingbird-Friendly Content
Conference Coverage

The New SEO: How to Create Hummingbird-Friendly Content

10y Team ClickZ

The New SEO: How to Create Hummingbird-Friendly Co...

Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...

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The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals
Acquisition

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

10y Aubrey Beck

The Art of Conversion: 5 Free Conversion Tools for...

With the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could...

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5 Useful, Creative Analytics Resources to Check Out
Actionable Analysis

5 Useful, Creative Analytics Resources to Check Out

10y Adam Singer

5 Useful, Creative Analytics Resources to Check Ou...

A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small bu...

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Get Ready for Universal Analytics
Analytics

Get Ready for Universal Analytics

10y Vinoaj Vijeyakumaar

Get Ready for Universal Analytics

As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties a...

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The Devil Is in the Detail
Actionable Analysis

The Devil Is in the Detail

10y Robert Miller

The Devil Is in the Detail

To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Read More...

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Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards
Analytics

Extending the Reporting Capability of Google Analytics with Klipfolio Dashb...

10y Mark Ryan

Extending the Reporting Capability of Google Analy...

A review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Re...

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VIDEO: Sparkline on 2014 Analytics Trends in APAC
Actionable Analysis

VIDEO: Sparkline on 2014 Analytics Trends in APAC

10y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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10 Web Analytics Trends for 2014
Analytics

10 Web Analytics Trends for 2014

10y Mark Ryan

10 Web Analytics Trends for 2014

Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...

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Your Digital Analytics Challenge for 2014
Actionable Analysis

Your Digital Analytics Challenge for 2014

10y Robert Miller

Your Digital Analytics Challenge for 2014

This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...

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Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics
Analytics

Creating Powerful Web Analytics Dashboards with Leftronic and Google Analyt...

10y Mark Ryan

Creating Powerful Web Analytics Dashboards with Le...

For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...

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3 Google Universal Analytics Upgrade FAQs
Actionable Analysis

3 Google Universal Analytics Upgrade FAQs

10y Robert Miller

3 Google Universal Analytics Upgrade FAQs

To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...

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3 Ways to Use Analytics to Improve Your Marketing While You Sleep
Actionable Analysis

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

10y Adam Singer

3 Ways to Use Analytics to Improve Your Marketing ...

Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...

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Google Analytics Unified Segments: 5 Simple Steps to Get You Started
Analytics

Google Analytics Unified Segments: 5 Simple Steps to Get You Started

10y Vinoaj Vijeyakumaar

Google Analytics Unified Segments: 5 Simple Steps ...

This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...

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Getting Excited about Google Analytics’ Upcoming Features
Acquisition

Getting Excited about Google Analytics’ Upcoming Features

10y Vinoaj Vijeyakumaar

Getting Excited about Google Analytics’ Upcoming F...

Let's focus on three that will open up new avenues on your journey of optimizing conversion rates. Read More...

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Optimize Content Marketing for Conversions and Brand Credibility
Media

Optimize Content Marketing for Conversions and Brand Credibility

11y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

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Breaking Down Silos Key to Converged Media in Marketing
Paid Search

Breaking Down Silos Key to Converged Media in Marketing

11y Thom Craver

Breaking Down Silos Key to Converged Media in Mark...

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...

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Google Just Upped the Digital Analytics Ante, Yet Again
Actionable Analysis

Google Just Upped the Digital Analytics Ante, Yet Again

11y Robert Miller

Google Just Upped the Digital Analytics Ante, Yet ...

A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Read More...

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Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Analytics

Remarketing With Google Analytics: 5 Simple Recipes to Get You Started

11y Vinoaj Vijeyakumaar

Remarketing With Google Analytics: 5 Simple Recipe...

We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...

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New Google Analytics Attribution Tool Increases Conversion by 23%
Analytics

New Google Analytics Attribution Tool Increases Conversion by 23%

11y Thom Craver

New Google Analytics Attribution Tool Increases Co...

Armed with the right data, how far can you grow your ROI? Read More...

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The Value of Internal Site Search: Looking for Alternative Data
Search

The Value of Internal Site Search: Looking for Alternative Data

11y Crispin Sheridan

The Value of Internal Site Search: Looking for Alt...

If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resour...

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Automate Dashboard Updates to Focus Your Time on Analysis
Actionable Analysis

Automate Dashboard Updates to Focus Your Time on Analysis

11y Adam Singer

Automate Dashboard Updates to Focus Your Time on A...

If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...

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