Remarketing With Google Analytics: Getting Started
Asia

Remarketing With Google Analytics: Getting Started

11y Idris Nagri

Remarketing With Google Analytics: Getting Started

AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...

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Mobile Measurement: Let's Clear the Air(waves)
Actionable Analysis

Mobile Measurement: Let's Clear the Air(waves)

11y Idris Nagri

Mobile Measurement: Let's Clear the Air(waves)

Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...

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Bespoke Data for the Well-Heeled Marketer
Acquisition

Bespoke Data for the Well-Heeled Marketer

11y Idris Nagri

Bespoke Data for the Well-Heeled Marketer

Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team....

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Embracing the Reality of Multi-Touch Attribution
Analytics

Embracing the Reality of Multi-Touch Attribution

11y Idris Nagri

Embracing the Reality of Multi-Touch Attribution

It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Read More...

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Google Analytics Finally Gives Developers Content Experiments API
Analytics

Google Analytics Finally Gives Developers Content Experiments API

11y Idris Nagri

Google Analytics Finally Gives Developers Content ...

The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows develop...

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SEO Diagnostics With Google Analytics
Search

SEO Diagnostics With Google Analytics

11y Marios Alexandrou

SEO Diagnostics With Google Analytics

Start your investigation without letting assumptions or biases affect your thoroughness. Read More...

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Using Web Analytics to Create What People Will Actually Care About
Actionable Analysis

Using Web Analytics to Create What People Will Actually Care About

11y Idris Nagri

Using Web Analytics to Create What People Will Act...

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Read More...

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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
Paid Search

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

11y Idris Nagri

As the Buy Funnel Evolves, Here Are 4 SEM Metrics ...

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding bu...

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5 Google Analytics Time- and Sanity-Savers
Actionable Analysis

5 Google Analytics Time- and Sanity-Savers

11y Idris Nagri

5 Google Analytics Time- and Sanity-Savers

How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and unc...

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How Can Internet Marketers Bring Out the Best in Site Design?
Analytics

How Can Internet Marketers Bring Out the Best in Site Design?

11y Mandar Marathe

How Can Internet Marketers Bring Out the Best in S...

Three recommendations to get the best out of your site design. Read More...

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Integrated Marketing Analytics Is Possible
Analytics

Integrated Marketing Analytics Is Possible

11y Idris Nagri

Integrated Marketing Analytics Is Possible

Consider these three challenges when measuring performance of an integrated marketing campaign. Read More...

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3 Measurement Resolutions to Embrace in 2013
Analytics

3 Measurement Resolutions to Embrace in 2013

11y Idris Nagri

3 Measurement Resolutions to Embrace in 2013

To start 2013 on the right foot, here are three things I recommend you do today. Read More...

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How Little Old Google Competes With the Big Dogs in Analytics
Analytics

How Little Old Google Competes With the Big Dogs in Analytics

11y John D'Arcy

How Little Old Google Competes With the Big Dogs i...

The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devic...

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Retail Analytics Firm Launches Euclid Zero
Acquisition

Retail Analytics Firm Launches Euclid Zero

11y Idris Nagri

Retail Analytics Firm Launches Euclid Zero

Euclid has launched a new version of its product that requires no sensors, installation, or configuration. Read More...

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SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Ad Industry Metrics

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

11y Melanie White

SES Chicago: ClickZ and Google Analytics Unveil Mo...

Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...

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5 Little Known Facts About Google Analytics (and Why They Matter)
Actionable Analysis

5 Little Known Facts About Google Analytics (and Why They Matter)

12y Idris Nagri

5 Little Known Facts About Google Analytics (and W...

Google Analytics may be "free" to get, but not free to "get right." Read More...

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ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012
Marketing

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

12y Idris Nagri

ClickZ/Google Analytics Survey: Mobile Marketing &...

Enter to win a free iPad, free passes to SES San Francisco. Read More...

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Google, Adobe Update Analytics Offerings
Analytics

Google, Adobe Update Analytics Offerings

12y Idris Nagri

Google, Adobe Update Analytics Offerings

Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...

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Web Analytics in the Eyes of China's Small and Medium Enterprises
Analytics

Web Analytics in the Eyes of China's Small and Medium Enterprises

13y Michael Xu

Web Analytics in the Eyes of China's Small and Med...

China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Read More...

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5 Tips to Using Analytics Tools for Offline Measurement
Analytics

5 Tips to Using Analytics Tools for Offline Measurement

13y Idris Nagri

5 Tips to Using Analytics Tools for Offline Measur...

Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Read More...

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Web Analytics in the Eyes of China's Major Advertisers
Analytics

Web Analytics in the Eyes of China's Major Advertisers

13y Michael Xu

Web Analytics in the Eyes of China's Major Adverti...

My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Read More...

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Web Analytics Giants in China Face Many Challenges
Analytics

Web Analytics Giants in China Face Many Challenges

13y Michael Xu

Web Analytics Giants in China Face Many Challenges

Here are three key challenges analytics companies have to deal with in China. Read More...

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Dilemma of Google Analytics in China
Analytics

Dilemma of Google Analytics in China

13y Idris Nagri

Dilemma of Google Analytics in China

Google Analytics may be the most popular monitoring tool globally but faces challenges in the Mainland Chinese market. Read More...

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Overview of Web Analytics Market in China
Analytics

Overview of Web Analytics Market in China

13y Idris Nagri

Overview of Web Analytics Market in China

Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Read More...

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Co-Dependency Much?
Marketing

Co-Dependency Much?

13y Idris Nagri

Co-Dependency Much?

Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-t...

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Organic Search Traffic Data: Are You Looking at the Right Numbers?
Asia

Organic Search Traffic Data: Are You Looking at the Right Numbers?

13y Idris Nagri

Organic Search Traffic Data: Are You Looking at th...

Consider these five key points to understand and optimise your search data. Read More...

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The How, What, and Why of Testing for Agile Marketers
Marketing

The How, What, and Why of Testing for Agile Marketers

13y Idris Nagri

The How, What, and Why of Testing for Agile Market...

Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your ...

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