Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Google display network
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable.
A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn.