Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.
This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation?
This is a roundup of new hires and promotions in the digital marketing industry during July.
There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road to new consumption methods that lead to greater device adoption.
The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games.
Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device.
A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend.
For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you.
A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new products mean for marketers.
Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in.