How to be successful with Google Shopping Ads

Digital Advertising How to be successful with Google Shopping Ads

1y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

Digital Advertising Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

3y Barry Levine

Google launches two new types of ads: intent-based...

70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...

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Adobe adds SMB-friendly features to its Magento commerce platform

Industry Developments Adobe adds SMB-friendly features to its Magento commerce platform

3y Barry Levine

Adobe adds SMB-friendly features to its Magento co...

Updates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...

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Ecommerce disruption 2019: Data and trends for what to expect this year

Ecommerce Ecommerce disruption 2019: Data and trends for what to expect this year

3y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Goliath vs. Goliath: Amazon's ad spend continues to soar

Search Goliath vs. Goliath: Amazon's ad spend continues to soar

3y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

4y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Google, Amazon and the relationship between paid search and ecommerce

Search Google, Amazon and the relationship between paid search and ecommerce

4y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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Why Google Shopping is dominating retail search marketing

Search Why Google Shopping is dominating retail search marketing

4y Rebecca Sentance

Why Google Shopping is dominating retail search ma...

A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on th...

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Eight valuable PPC tips for ecommerce sites

Ecommerce Eight valuable PPC tips for ecommerce sites

5y Mark Haupt

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...

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