Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
How do Facebook’s ads drive search traffic?
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York.
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so much.