Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...
View articleRoundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...
View articleRoundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...
View articleRoundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articleAs Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...
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A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...
View articleHow the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...
View articleRoundup of top news in martech from the week of Feb 19–Feb 25, 2019. Read More...
View articleSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View articleWalmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...
View articleCloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleAmazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...
View articleA complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...
View articleAdoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...
View articleWe review the top news in martech from the week of December 10–17, 2018. Read More...
View articleAfter Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...
View articleThe online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleConnected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleThousands of Google employees walked out in protest of the company's alleged history of harassment, discrimination, and support for abusers. What's ne...
View articleConsumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...
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