Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a report from Strategy Analytics.
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle their emails.
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done about it?
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll ... read more
What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see ... read more