This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's top agencies for one of its top universities.
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover ... read more
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.
There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at once.
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results ... read more