Google walkout: What started it and what it means for tech
Industry Developments

Google walkout: What started it and what it means for tech

5y Kimberly Collins

Google walkout: What started it and what it means ...

Thousands of Google employees walked out in protest of the company's alleged history of harassment, discrimination, and support for abusers. What's ne...

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How important is Amazon compared to other retailers in the ecommerce landscape?
Ecommerce

How important is Amazon compared to other retailers in the ecommerce landsc...

5y Kimberly Collins

How important is Amazon compared to other retailer...

Consumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...

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Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam, YouTube TV-tailored campaigns
Disruptive MarTech

Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam,...

5y Kimberly Collins

Weekly martech review: Twilio to acquire SendGrid,...

We review the top news in martech from the week of October 15–22, 2018. Read More...

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Amazon is on track to dominate apparel sales. What's next for retailers?
Ecommerce

Amazon is on track to dominate apparel sales. What's next for retailers?

5y Mike O'Brien

Amazon is on track to dominate apparel sales. What...

Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...

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Are we finally reaching a tipping point of who controls the web?
Digital Transformation

Are we finally reaching a tipping point of who controls the web?

5y Kimberly Collins

Are we finally reaching a tipping point of who con...

In the wake of yet another data breach, this time from Google, we go back to the roots of the worldwide web and the trajectory its taken since. We fol...

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What makes Target so popular among Gen Z consumers?
Ecommerce

What makes Target so popular among Gen Z consumers?

5y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley
Email

An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

6y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

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What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten
Ecommerce

What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weinga...

6y Mike O'Brien

What makes Pinterest so shoppable?: Q&A with P...

We spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo
Disruptive MarTech

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API...

6y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

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Q&A with Google on the Transformation of Website Security
Search

Q&A with Google on the Transformation of Website Security

6y Kimberly Collins

Q&A with Google on the Transformation of Websi...

Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search. Read More...

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Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business
Disruptive MarTech

Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHea...

6y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

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Looking back three months: What's changed since the GDPR went into effect?
Analytics

Looking back three months: What's changed since the GDPR went into effect?

6y Mike O'Brien

Looking back three months: What's changed since th...

Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...

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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign
Disruptive MarTech

Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Ana...

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

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Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe
Disruptive MarTech

Weekly MarTech review: Google beta launches Google Signals, Facebook offers...

6y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

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We’re spending more time with Google than ever. Is it time to ditch Facebook?
Digital Marketing

We’re spending more time with Google than ever. Is it time to ditch Faceboo...

6y Emily Alford

We’re spending more time with Google than ever. Is...

A recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should adverti...

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How AI could make A/B testing a thing of the past
AI & Automation

How AI could make A/B testing a thing of the past

6y Emily Alford

How AI could make A/B testing a thing of the past

Traditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...

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The experts’ guide to selling on Amazon
Ecommerce

The experts’ guide to selling on Amazon

6y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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Alphabet beats earning expectations. What’s next for Google?
Ecommerce

Alphabet beats earning expectations. What’s next for Google?

6y Tereza Litsa

Alphabet beats earning expectations. What’s next f...

Alphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...

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Mobile customers want brands to be more like Uber when they shop locally
Mobile

Mobile customers want brands to be more like Uber when they shop locally

6y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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How Alexa and Siri are changing SEO: AI and Voice Search
Search

How Alexa and Siri are changing SEO: AI and Voice Search

6y Tom Desmond , CEO, ApricotLaw

How Alexa and Siri are changing SEO: AI and Voice ...

Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice
AI & Automation

Alexa, what's for dinner?: Why Campbell's is doubling down on voice

6y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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Does your content generate ROI?
Analytics

Does your content generate ROI?

6y matthewmurray

Does your content generate ROI?

The objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple
Digital Advertising

ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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Customers are obsessed with digital research to optimize their real-world experiences
Search

Customers are obsessed with digital research to optimize their real-world e...

6y Brian Solis

Customers are obsessed with digital research to op...

Research is now starting to show how smartphones are empowering customers to seek and discover richer, more personalized information. For any marketer...

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How pixels and tags can help you survive the DoubleClick cookie limitations
Leadership

How pixels and tags can help you survive the DoubleClick cookie limitations

6y Tereza Litsa

How pixels and tags can help you survive the Doubl...

Google is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers
Digital Advertising

Retargeting gets credit for sales that would have happened organically, say...

6y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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