Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?
We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade.
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?