Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more
You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's quality.
New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new features, too.
Following numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that ... read more
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom ... read more
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at ... read more
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.