How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience
Mobile

How Deloitte Digital helped Chipotle revamp its reputation with a superior ...

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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Is Google taking over the attribution landscape after GDPR?
Analytics

Is Google taking over the attribution landscape after GDPR?

6y Tereza Litsa

Is Google taking over the attribution landscape af...

Google is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...

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3 examples of technology disrupting marketing
Leadership

3 examples of technology disrupting marketing

6y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas
AI & Automation

A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

6y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR
AR & VR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with...

6y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson
Search

Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

6y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey
AI & Automation

What's your Alexa strategy?: Smart speakers and their role in the customer ...

6y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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5 first-party data strategies to power your personalization
Analytics

5 first-party data strategies to power your personalization

6y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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Metrics to support 'your' digital monetization strategy
Analytics

Metrics to support 'your' digital monetization strategy

6y Adam Singer

Metrics to support 'your' digital monetization str...

While there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...

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Google, Yandex and Baidu: Strategies for expanding your search marketing
Search

Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Google, Amazon and the relationship between paid search and ecommerce
Search

Google, Amazon and the relationship between paid search and ecommerce

6y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Ecommerce

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough ...

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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Can artificial intelligence create content as well as a human?
AI & Automation

Can artificial intelligence create content as well as a human?

6y Mike O'Brien

Can artificial intelligence create content as well...

A couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...

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Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing
Leadership

Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pr...

6y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

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ClickZ's Super Bowl LII winners, with a technology twist
Digital Advertising

ClickZ's Super Bowl LII winners, with a technology twist

6y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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How can you optimize your landing page for maximum conversions?
Ecommerce

How can you optimize your landing page for maximum conversions?

6y Mike O'Brien

How can you optimize your landing page for maximum...

Your landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...

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5 reasons CMOs should get behind ads.txt
Digital Advertising

5 reasons CMOs should get behind ads.txt

6y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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5 blockchain, decentralized and crypto-asset predictions for 2018
Blockchain

5 blockchain, decentralized and crypto-asset predictions for 2018

6y Jeremy Epstein

5 blockchain, decentralized and crypto-asset predi...

Never Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...

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How can retailers improve their mobile app experience?
Ecommerce

How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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How Airbnb is putting AMP at the core of its digital strategy
Search

How Airbnb is putting AMP at the core of its digital strategy

6y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
Digital Transformation

Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular article...

6y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing

Looking back on 2017: ClickZ's most popular articles from January, February...

6y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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Flashback to the forecast: Revisiting our 2017 predictions
Leadership

Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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How 4 travel brands are using AI for a better experience
AI & Automation

How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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6 changes in marketing measurement that will impact 2018
Analytics

6 changes in marketing measurement that will impact 2018

6y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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