Black Hat SEO: which practices will earn you a manual penalty?
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Black Hat SEO: which practices will earn you a manual penalty?

7y Christopher Ratcliff

Black Hat SEO: which practices will earn you a man...

A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty.  Not all of these companies ...

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Penguin 4.0: what does it mean for SEO practitioners?
Search

Penguin 4.0: what does it mean for SEO practitioners?

8y Christopher Ratcliff

Penguin 4.0: what does it mean for SEO practitione...

As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is now part of Google’s core algo...

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12 companies hit with a Google manual penalty
Search

12 companies hit with a Google manual penalty

8y Christopher Ratcliff

12 companies hit with a Google manual penalty

Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade y...

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Penguin 4.0 is finally here, Google confirms
Media

Penguin 4.0 is finally here, Google confirms

8y Christopher Ratcliff

Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today t...

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Google AMP is coming to organic search results – Update!
Mobile

Google AMP is coming to organic search results – Update!

8y Christopher Ratcliff

Google AMP is coming to organic search results – U...

Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...

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Google announces two mobile-first products at DMEXCO
Acquisition

Google announces two mobile-first products at DMEXCO

8y Graham Charlton

Google announces two mobile-first products at DMEX...

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...

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Google’s latest algorithm update: did anything happen and what might it affect?
Search

Google’s latest algorithm update: did anything happen and what might it aff...

8y Christopher Ratcliff

Google’s latest algorithm update: did anything hap...

Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at h...

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Which Olympics TV ads drove consumer searches?
Mobile

Which Olympics TV ads drove consumer searches?

8y Graham Charlton

Which Olympics TV ads drove consumer searches?

With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...

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What are the top 10 most popular search engines?
Data insights

What are the top 10 most popular search engines?

8y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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17 useful search marketing stats from Merkle's Q2 2016 report
Paid Search

17 useful search marketing stats from Merkle's Q2 2016 report

8y Philippa Martinez

17 useful search marketing stats from Merkle's Q2 ...

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...

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Google brings programmatic to native ads
Automation

Google brings programmatic to native ads

8y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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Verizon acquires Yahoo's operating business for $4.8 billion
Agency Spotlight

Verizon acquires Yahoo's operating business for $4.8 billion

8y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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What's so great about digital marketing anyway?
Asia

What's so great about digital marketing anyway?

8y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play
Marketing

Digital Leaders Q&A: Sandeep Menon, global marketing director for Googl...

8y Leonie Mercedes

Digital Leaders Q&A: Sandeep Menon, global mar...

Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps...

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How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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APAC to overtake North America as world’s biggest digital ad market
Asia

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Is Google AMP a ranking signal?
Mobile

Is Google AMP a ranking signal?

8y Christopher Ratcliff

Is Google AMP a ranking signal?

So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...

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How to optimise your mobile commerce site for SEO
Ecommerce

How to optimise your mobile commerce site for SEO

8y Rebecca Sentance

How to optimise your mobile commerce site for SEO

Last year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...

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How do you manage all your emails?
Email

How do you manage all your emails?

8y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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How consumers in the US, UK and Australia use various devices
Mobile

How consumers in the US, UK and Australia use various devices

8y Susan Wall

How consumers in the US, UK and Australia use vari...

You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...

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Are content thieves harming your search rankings?
Content

Are content thieves harming your search rankings?

8y Graham Charlton

Are content thieves harming your search rankings?

Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...

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Google's Joris Merks on the importance of leadership for digital transformation
Digital Transformation

Google's Joris Merks on the importance of leadership for digital transforma...

8y Graham Charlton

Google's Joris Merks on the importance of leadersh...

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategi...

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Writing title tags for SEO: a best practice checklist
Search

Writing title tags for SEO: a best practice checklist

8y Christopher Ratcliff

Writing title tags for SEO: a best practice checkl...

What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...

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Eight social media skills for B2B brands to master
Social Media

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Bored of Google? Here's 10 other search engines to try
Media

Bored of Google? Here's 10 other search engines to try

8y Graham Charlton

Bored of Google? Here's 10 other search engines to...

Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Stats of the Week: UX gets an F
Ad Industry Metrics

Stats of the Week: UX gets an F

8y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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