There are many challenges for location-based services, but there are also great opportunities. Read More...
View articleGrowth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Read More...
View articleBooyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...
View articleIt's the largest brand activation yet for the geo-social app. Read More...
View articleAs you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Read More...
View articleGeo-social app reboots to get back to its original vision. Read More...
View articleFoursquare and other location-based services have gained traction. Read More...
View articleU.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...
View articleLocation-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these...
View articleBiz director talks about branding and sales via his firm’s geo-social platform. Read More...
View articleMobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...
View articleFast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places. Read More...
View articleFilm festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Read More...
View articleThe offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...
View articleLocation-based service introduces a platform for small businesses in New York City. Read More...
View articleLocation-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Read More...
View articleThe networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Read More...
View articleDon't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Read More...
View articleHospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...
View articleDennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
View articleWhile points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Read More...
View articleConnected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...
View articleWhen it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst....
View articleThe geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Read More...
View articleThe location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Read More...
View articleJeans brand creates a nine-city geo-social program with Alamo Drafthouse. Read More...
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