Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side.
Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future?
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way.
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city.
Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why.
Group buying and Facebook are hype. Here's why.
Startup looks to differentiate itself from Groupon and Living Social in daily deals and e-commerce.
Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city.
Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing.