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    Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
    Asia

    Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

    12y Adaline Lau

    Exec Moves & Industry Roundup: Reprise Media, ...

    Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

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    GroupM Digital Hire Aims for Best Pricing With Group Wide Scale
    Agency Spotlight

    GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

    12y Melanie White

    GroupM Digital Hire Aims for Best Pricing With Gro...

    GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Read More...

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    New GroupM Chief Digital Officer to Avoid Silo Effect
    Agency Spotlight

    New GroupM Chief Digital Officer to Avoid Silo Effect

    12y Kate Kaye

    New GroupM Chief Digital Officer to Avoid Silo Eff...

    North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with....

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    U.K. Digital Ad Market to Hit $8.3B in 2012
    Media

    U.K. Digital Ad Market to Hit $8.3B in 2012

    12y ClickZ News Staff

    U.K. Digital Ad Market to Hit $8.3B in 2012

    Mobile search is helping to fuel additional spending in digital. Read More...

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    Marketing News Roundup: Mindshare, GroupM, WebTrends
    Marketing

    Marketing News Roundup: Mindshare, GroupM, WebTrends

    12y Daniel Mickens

    Marketing News Roundup: Mindshare, GroupM, WebTren...

    CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...

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    Digital to Hit Nearly 20% of Global Ad Spend in 2012
    Ad Industry Metrics

    Digital to Hit Nearly 20% of Global Ad Spend in 2012

    12y Kate Kaye

    Digital to Hit Nearly 20% of Global Ad Spend in 20...

    GroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...

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    GroupM Next Launches to Help Brands Use Emerging Platforms
    Marketing

    GroupM Next Launches to Help Brands Use Emerging Platforms

    12y Susan Kuchinskas

    GroupM Next Launches to Help Brands Use Emerging P...

    Agency division to help clients make sense of hip startup tech. Read More...

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    Nielsen Tool Aims to Bridge TV-Digital Divide
    Analytics

    Nielsen Tool Aims to Bridge TV-Digital Divide

    12y Douglas Quenqua

    Nielsen Tool Aims to Bridge TV-Digital Divide

    New cross-platform campaign ratings system was developed with WPP. Read More...

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    Agency News: GroupM, Next Digital, Aegis
    Agency Spotlight

    Agency News: GroupM, Next Digital, Aegis

    12y Adaline Lau

    Agency News: GroupM, Next Digital, Aegis

    GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news. Read More...

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    GroupM Revises Global Ad Forecast Downward
    Media

    GroupM Revises Global Ad Forecast Downward

    12y Douglas Quenqua

    GroupM Revises Global Ad Forecast Downward

    The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Read More...

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    GroupM Laments Google Search Ad Change
    Search

    GroupM Laments Google Search Ad Change

    12y Kate Kaye

    GroupM Laments Google Search Ad Change

    Agency worries a search ad change could be bad for brands. Read More...

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    Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB
    Asia

    Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

    13y Adaline Lau

    Exec Moves & Industry Roundup: Aegis Media, OM...

    Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Read More...

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    Facebook Exec: Ads Are Opening Act For Page Apps
    Social

    Facebook Exec: Ads Are Opening Act For Page Apps

    13y Christopher Heine

    Facebook Exec: Ads Are Opening Act For Page Apps

    Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Read More...

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    Execs & Accounts: MEC, MediaWhiz, Publicis
    Marketing

    Execs & Accounts: MEC, MediaWhiz, Publicis

    13y Nina Boys

    Execs & Accounts: MEC, MediaWhiz, Publicis

    Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Read More...

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    Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY
    Marketing

    Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY

    13y ClickZ News Staff

    Antony Young Named CEO of Mindshare N.A.; New Bloo...

    Young takes reins from Phil Cowdell, who was appointed chairman. Read More...

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    Digital to Attract 17 Percent of Global Ad Spend in 2011
    Ad Industry Metrics

    Digital to Attract 17 Percent of Global Ad Spend in 2011

    13y Jack Marshall

    Digital to Attract 17 Percent of Global Ad Spend i...

    Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Read More...

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    GroupM: Digital's 2011 Ad Spend Share Larger than Predicted
    Media

    GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

    13y Jack Marshall

    GroupM: Digital's 2011 Ad Spend Share Larger than ...

    Online expected to attract 17 percent of global ad spend this year. Read More...

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    Topline Findings: The Interplay of Search and Social
    Asia

    Topline Findings: The Interplay of Search and Social

    13y Andy Radovic

    Topline Findings: The Interplay of Search and Soci...

    Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

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    Agency Groups Predict Strong Online Ad Growth for 2011
    Marketing

    Agency Groups Predict Strong Online Ad Growth for 2011

    13y Jack Marshall

    Agency Groups Predict Strong Online Ad Growth for ...

    GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Read More...

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    Agencies Tool Up for Data-Driven Media Buying
    Display Advertising

    Agencies Tool Up for Data-Driven Media Buying

    14y Jack Marshall

    Agencies Tool Up for Data-Driven Media Buying

    Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...

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