The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely.
Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem.
GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads.
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio.
GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm.
Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America.
North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with.
Mobile search is helping to fuel additional spending in digital.