Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session.
Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country.
Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?
Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences.
Groupon users can now download Snap to get cash back on everyday grocery purchases just by uploading pictures of their receipts.
After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch.
Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new customers.
Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one.
The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals.