Great Word of Mouth: The Only Way to Profit From Group-Buying Sites
Social

Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

13y Sam Decker

Great Word of Mouth: The Only Way to Profit From G...

Businesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Read More...

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How Groupon Makes Hundreds of Millions
Media

How Groupon Makes Hundreds of Millions

13y Harry Gold

How Groupon Makes Hundreds of Millions

An examination of the social couponing revenue model. Read More...

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American Apparel's National 'Groupon' Combines Stores, E-commerce
Marketing

American Apparel's National 'Groupon' Combines Stores, E-commerce

13y Christopher Heine

American Apparel's National 'Groupon' Combines Sto...

Clothing retailer is the group-buying platform's featured advertiser today and will run as a 'side deal' through Sunday. Read More...

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Yahoo's 'Local Offers' Aggregates Biggest Daily Deal Services
Social

Yahoo's 'Local Offers' Aggregates Biggest Daily Deal Services

13y Christopher Heine

Yahoo's 'Local Offers' Aggregates Biggest Daily De...

Yahoo amasses deals and specials from 16 of the biggest daily deals marketers. The move throws cold water on rumors of a Groupon acquisition. Read Mor...

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Groupon Helps College Football Teams Put Butts In Seats
Social

Groupon Helps College Football Teams Put Butts In Seats

14y Christopher Heine

Groupon Helps College Football Teams Put Butts In ...

University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Rea...

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Groupon and Friends: Active E-mail Address Machines
Email

Groupon and Friends: Active E-mail Address Machines

14y Christopher Heine

Groupon and Friends: Active E-mail Address Machine...

Lost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...

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Advertising Through Deal Sites: Groupon and Beyond
Media

Advertising Through Deal Sites: Groupon and Beyond

14y Hollis Thomases

Advertising Through Deal Sites: Groupon and Beyond

Deal sites - from stalwarts and up-and-comers - that media planners may want to consider. Read More...

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The Body Shop Runs National 'Groupon' via eBay
Social

The Body Shop Runs National 'Groupon' via eBay

14y Christopher Heine

The Body Shop Runs National 'Groupon' via eBay

Skincare brand joins the Gap as one of the first advertisers to test the group-buying platform nationwide. Read More...

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E-commerce Startup Shows Not All 'Groupons' Are Created Equal
Social

E-commerce Startup Shows Not All 'Groupons' Are Created Equal

14y Christopher Heine

E-commerce Startup Shows Not All 'Groupons' Are Cr...

Soap.com's tests on Groupon reveal that online retailers have advantages over offline marketers for getting the most out of loss-leaders. Read More...

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WhitePages.com Combines Daily Deals With Search
Social

WhitePages.com Combines Daily Deals With Search

14y Christopher Heine

WhitePages.com Combines Daily Deals With Search

Directory publisher hopes small businesses with national e-commerce aspirations will come aboard. At least three already have. Read More...

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Study: Groupon Unprofitable for a Third of Businesses
Social

Study: Groupon Unprofitable for a Third of Businesses

14y Lisa Lacy

Study: Groupon Unprofitable for a Third of Busines...

Rice University researcher surveyed 150 businesses that have used the promotions platform in 19 cities. Read More...

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National Jean Company Hails Groupon Results, Other Retailers Gripe
Analytics

National Jean Company Hails Groupon Results, Other Retailers Gripe

14y Christopher Heine

National Jean Company Hails Groupon Results, Other...

Two thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...

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How Gap's 'Groupon' Went Crazy Viral
Email

How Gap's 'Groupon' Went Crazy Viral

14y Christopher Heine

How Gap's 'Groupon' Went Crazy Viral

An in-depth look at the group-buying platform's biggest and most successful campaign to date. Read More...

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Groupon Eyes European Expansion, Buys CityDeal
Social

Groupon Eyes European Expansion, Buys CityDeal

14y Christopher Heine

Groupon Eyes European Expansion, Buys CityDeal

Daily deals marketer will nearly triple number of cities it services while going from 300 to 900 employees. Read More...

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