Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment.
Look at the commitment that Walmart is making.
Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S.
GSI Commerce is growing its marketing offerings and winning new business.
Deal will make auction giant a major player in interactive marketing services.
ClearSaleing will be housed in GSI's marketing services unit, led by Chris Saridakis.