An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.
Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way.
Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet.
Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.
A look at what new domain names and hashtags have in common.
Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet.
As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains.
Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences.
Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem.
Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps.