Cause marketing can be a mutually beneficial strategy
Strategies

Cause marketing can be a mutually beneficial strategy

8y Tessa Wegert

Cause marketing can be a mutually beneficial strat...

People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...

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Zappos solidifies brand message with Leap Day
Strategies

Zappos solidifies brand message with Leap Day

8y Mike O'Brien

Zappos solidifies brand message with Leap Day

Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand...

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Five killer social media campaigns from 2016 (so far)
Social Media

Five killer social media campaigns from 2016 (so far)

8y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

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Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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What 50 years of Super Bowl advertising has taught us
Acquisition

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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10 ways brands are using social media marketing for good
Marketing

10 ways brands are using social media marketing for good

8y Bob Cargill

10 ways brands are using social media marketing fo...

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...

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Should you use Twitter's new conversational ads?
Social

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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Are drones the next big thing in marketing?
Media

Are drones the next big thing in marketing?

8y Mike O'Brien

Are drones the next big thing in marketing?

The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...

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Harnessing the Force: marketing lessons from 'Star Wars'
Asia

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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The 2015 holiday season is more omnichannel than ever
Ecommerce

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks
Asia

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying t...

8y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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Getting it right with social when everything we know is wrong
Social

Getting it right with social when everything we know is wrong

8y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

8y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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Hashtag hijacking doesn't have to live and die on Twitter
Social

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

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How Target's new ads show the real value of Shazam
Media

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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Tweets of the week: from #AllDayBreakfast to #GreenPoop
Asia

Tweets of the week: from #AllDayBreakfast to #GreenPoop

9y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

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Brand vs. brand: social media showdowns in the world of marketing
Social

Brand vs. brand: social media showdowns in the world of marketing

9y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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10 B2B brands that are killing it on social media
Social

10 B2B brands that are killing it on social media

9y Bob Cargill

10 B2B brands that are killing it on social media

Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...

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Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games
Asia

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

9y Sophie Loras

Tweets of the Week: Prime Ministers, Bachelors, Cl...

The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...

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Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?
Social

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

9y Yuyu Chen

Was Twitter's Visual-Tool Debut at the VMAs a Glim...

At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail
Social

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

9y Emily Alford

Tweets of the Week: Tinder Meltdown and #HappyWome...

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...

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Creating Social Influencer Content That Counts
Marketing

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism
Social

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

9y Emily Alford

Tweets of the Week: #CecilTheLion Inspires Outrage...

This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Read More...

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