The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange
Media

The Digital Download: In with TAG anti-fraud program; out with Facebook Exc...

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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If it 'doesn't make any f**king sense,' it's ripe for disruption
Conference Coverage

If it 'doesn't make any f**king sense,' it's ripe for disruption

8y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Digital people on the move: Google's search head retires
Marketing

Digital people on the move: Google's search head retires

8y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders
Marketing

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have...

9y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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How can you market to millennial moms?
Marketing

How can you market to millennial moms?

9y Yuyu Chen

How can you market to millennial moms?

Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...

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Connected TV spend to rise, while priority remains low
Ad Industry Metrics

Connected TV spend to rise, while priority remains low

9y Yuyu Chen

Connected TV spend to rise, while priority remains...

A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement
Data insights

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagem...

9y Emily Alford

Havas and Shazam Partner to Predict Hit Music and ...

A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...

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Keurig and Hugh Jackman Simplify Complicated Campaign With Social
Media

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

9y Emily Alford

Keurig and Hugh Jackman Simplify Complicated Campa...

Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...

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Digital Marketing People on the Move: May 2015 Roundup
Marketing

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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Facebook Integrates Mobile Payments Into Messenger
Media

Facebook Integrates Mobile Payments Into Messenger

9y Yuyu Chen

Facebook Integrates Mobile Payments Into Messenger

The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...

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Digital Marketing People on the Move: February 2015 Roundup
Marketing

Digital Marketing People on the Move: February 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

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Havas and NewsCred Partner to Source Content From Major News Publications
Media

Havas and NewsCred Partner to Source Content From Major News Publications

9y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

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Are Mobile Games the Next Big Space for Advertisers?
Media

Are Mobile Games the Next Big Space for Advertisers?

9y Yuyu Chen

Are Mobile Games the Next Big Space for Advertiser...

This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...

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New Havas Brand to Drive More Than $70M in Data-Related Revenue
Data insights

New Havas Brand to Drive More Than $70M in Data-Related Revenue

9y Yuyu Chen

New Havas Brand to Drive More Than $70M in Data-Re...

The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....

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Wearables: A Double-Edged Sword
Data insights

Wearables: A Double-Edged Sword

9y Yuyu Chen

Wearables: A Double-Edged Sword

Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...

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How Can You Make Your Big Data "Smarter"?
Data insights

How Can You Make Your Big Data "Smarter"?

9y Yuyu Chen

How Can You Make Your Big Data "Smarter"?

Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...

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What Should Digital Marketers Closely Watch at CES 2015?
Marketing

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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Digital Marketing People on the Move: December 2014 Roundup
Marketing

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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Digital Marketing Trends to Watch Out for in 2015
Marketing

Digital Marketing Trends to Watch Out for in 2015

9y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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Turning Dialect Into Data
Data insights

Turning Dialect Into Data

10y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?
Social

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

10y Mike O'Brien

Will Snapchat's Lack of Targeting in First Ad Do M...

Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...

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Digital Marketing People on the Move: September 2014 Roundup
Marketing

Digital Marketing People on the Move: September 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: September 20...

This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...

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Digital Marketing People on the Move: July 2014 Roundup
Marketing

Digital Marketing People on the Move: July 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: July 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July. Read More...

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Digital Marketing People on the Move: June 2014 Roundup
Marketing

Digital Marketing People on the Move: June 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Former NBA Player Jamal Mashburn Opens Ad Agency
Marketing

Former NBA Player Jamal Mashburn Opens Ad Agency

10y Yuyu Chen

Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...

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Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]
Asia

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

10y Adaline Lau

Havas Media APAC: Mobile Marketing to Accelerate G...

Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...

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VIDEO: What Should Digital Marketers be Focused on in 2014?
Marketing

VIDEO: What Should Digital Marketers be Focused on in 2014?

10y Melanie White

VIDEO: What Should Digital Marketers be Focused on...

Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...

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