Amazon is aggressively entering entertainment -- with two big advantages
Content

Amazon is aggressively entering entertainment -- with two big advantages

5y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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TV everywhere: the new marketer opportunity
Media

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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Signs Point to a New 'New Normal' for TV Viewing
Media

Signs Point to a New 'New Normal' for TV Viewing

9y Anna Bager

Signs Point to a New 'New Normal' for TV Viewing

With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...

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Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns
Marketing

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld'...

9y Yuyu Chen

Hulu Expands Ad Capabilities With Programmatic, AM...

The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...

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HBO and Uber Partner to Deliver Iron Thrones to App Users
Marketing

HBO and Uber Partner to Deliver Iron Thrones to App Users

9y Emily Alford

HBO and Uber Partner to Deliver Iron Thrones to Ap...

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...

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Twitter to Beef Up Advertising Options Beyond Own Site
Social

Twitter to Beef Up Advertising Options Beyond Own Site

9y Mike O'Brien

Twitter to Beef Up Advertising Options Beyond Own ...

Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...

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The Best Campaigns You Didn't See in 2014
Marketing

The Best Campaigns You Didn't See in 2014

9y Emily Alford

The Best Campaigns You Didn't See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...

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The Rise of the Paid Social Network Business Model
Social

The Rise of the Paid Social Network Business Model

9y Dave Evans

The Rise of the Paid Social Network Business Model

There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...

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The Sudden Death of Cable?
Actionable Analysis

The Sudden Death of Cable?

9y Andrew Edwards

The Sudden Death of Cable?

The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...

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True Detectives
Analytics

True Detectives

10y Jim Sterne

True Detectives

There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet
Media

How to Make Funny Videos Without Becoming the Laughing Stock of the Interne...

10y Lisa Lacy

How to Make Funny Videos Without Becoming the Laug...

Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...

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Netflix Moves to Content Marketing, but is it Marketing Content?
Media

Netflix Moves to Content Marketing, but is it Marketing Content?

10y Susan Kuchinskas

Netflix Moves to Content Marketing, but is it Mark...

As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...

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A Guide to Ads on Tumblr – What’s New and What’s Next
Marketing

A Guide to Ads on Tumblr – What’s New and What’s Next

10y Tessa Wegert

A Guide to Ads on Tumblr – What’s New and What’s N...

In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising br...

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It’s OK for the Old Dinosaurs to Die
Analytics

It’s OK for the Old Dinosaurs to Die

10y Jack Aaronson

It’s OK for the Old Dinosaurs to Die

If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...

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Today's Innovation Is Happening in the Home
Asia

Today's Innovation Is Happening in the Home

10y Simon Small

Today's Innovation Is Happening in the Home

Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...

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"House of Cards," "True Detective," and TV Marketing Strategy Takeaways
Media

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

10y Tessa Wegert

"House of Cards," "True Detective," and TV Marketi...

Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...

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Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Marketing

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

11y Lisa Lacy

Green Giant to Dieters: Go Ahead, Cheat with Veget...

Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...

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5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

12y Tessa Wegert

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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Brands Create Exec Roles For Social Media
Marketing

Brands Create Exec Roles For Social Media

12y Christopher Heine

Brands Create Exec Roles For Social Media

Newly hired marketing specialists talk integration. Read More...

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Tech and Entertainment Brands Embrace Twitter Promoted Trends
Data insights

Tech and Entertainment Brands Embrace Twitter Promoted Trends

13y Kate Kaye

Tech and Entertainment Brands Embrace Twitter Prom...

The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...

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New High Water Mark for Social TV Check-Ins
Marketing

New High Water Mark for Social TV Check-Ins

13y Lisa Lacy

New High Water Mark for Social TV Check-Ins

Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers. Read More...

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Fans Inject HBO's True Blood Into Social Networks
Media

Fans Inject HBO's True Blood Into Social Networks

13y Lisa Lacy

Fans Inject HBO's True Blood Into Social Networks

Facebook interactive video app teases upcoming season of vampire drama. Read More...

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Ross Levinsohn Details Yahoo's Failures (And a Few Successes)
Media

Ross Levinsohn Details Yahoo's Failures (And a Few Successes)

13y Zachary Rodgers

Ross Levinsohn Details Yahoo's Failures (And a Few...

Tough love for sales and marketing efforts. Read More...

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How Threadless Spins Gold on Twitter, Facebook
Marketing

How Threadless Spins Gold on Twitter, Facebook

13y Anna Maria Virzi

How Threadless Spins Gold on Twitter, Facebook

Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Read More...

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HBO Grants Store Discounts to 'True Blood' Fans on GetGlue
Marketing

HBO Grants Store Discounts to 'True Blood' Fans on GetGlue

14y Lisa Lacy

HBO Grants Store Discounts to 'True Blood' Fans on...

Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue. Read More...

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