Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleAutomotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...
View articleUnit will focus on real-time execution across the social graph. Read More...
View articleFrom custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...
View articleQuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...
View articleHearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...
View articleMeredith to capitalize on mobile marketing growth. Read More...
View articleCreates marketing services unit to house the agency, and promises future investments in the space. Read More...
View article