Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny.
Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles.
Unit will focus on real-time execution across the social graph.
From custom ads to custom apps, publishers increasingly tailor content for advertisers.
QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory.
Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns.
Meredith to capitalize on mobile marketing growth.
Creates marketing services unit to house the agency, and promises future investments in the space.