How Best Buy, Nordstrom and Nike bring personalization to physical stores
Analytics

How Best Buy, Nordstrom and Nike bring personalization to physical stores

5y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Amazon is on track to dominate apparel sales. What's next for retailers?
Ecommerce

Amazon is on track to dominate apparel sales. What's next for retailers?

6y Mike O'Brien

Amazon is on track to dominate apparel sales. What...

Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...

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Chatting with bots: How well 5 brands' chatbots actually work
Chatbots

Chatting with bots: How well 5 brands' chatbots actually work

6y Mike O'Brien

Chatting with bots: How well 5 brands' chatbots ac...

We usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June
Digital Transformation

Chatbots, humanity and taking risks: ClickZ's most popular articles from Ap...

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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[Report] How artificial intelligence can enhance retail marketing
AI & Automation

[Report] How artificial intelligence can enhance retail marketing

6y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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What's the difference between responsive, adaptive and mobile-friendly sites?
Mobile

What's the difference between responsive, adaptive and mobile-friendly site...

8y Mike O'Brien

What's the difference between responsive, adaptive...

Mobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of t...

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What can chatbots do for ecommerce?
Chatbots

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo
Asia

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

9y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

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