Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...
View articleCustomers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the n...
View articleEcommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid. Read More...
View articleWhat challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
View article49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleResearch report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...
View articleIt's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...
View articleThe summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...
View articleAs the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...
View articleWith Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing u...
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