When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

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Outstream video: the secret weapon for retailers
Media

Outstream video: the secret weapon for retailers

8y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

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Why your holiday marketing strategy needs unboxing videos
Media

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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Holiday shopping: what shoppers and retailers are really thinking
Ecommerce

Holiday shopping: what shoppers and retailers are really thinking

8y Jim Davidson

Holiday shopping: what shoppers and retailers are ...

Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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How to construct the perfect marketing email
Email

How to construct the perfect marketing email

8y Mike O'Brien

How to construct the perfect marketing email

"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...

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Where does social media fit in the holiday shopping season?
Social

Where does social media fit in the holiday shopping season?

8y Mike O'Brien

Where does social media fit in the holiday shoppin...

Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...

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How to remarket your way to a better ROI
Paid Search

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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What can marketers do now that Amazon Text Ads are a no go?
Paid Search

What can marketers do now that Amazon Text Ads are a no go?

8y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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Your 5 Mobile Musts This Holiday Season
Media

Your 5 Mobile Musts This Holiday Season

9y Michael Della Penna

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...

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8 Items to Get Your Holiday Season off to a Head Start
Marketing

8 Items to Get Your Holiday Season off to a Head Start

9y Jim Davidson

8 Items to Get Your Holiday Season off to a Head S...

The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...

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3 Overlooked Holiday Planning Must-Haves
Ecommerce

3 Overlooked Holiday Planning Must-Haves

9y Jim Davidson

3 Overlooked Holiday Planning Must-Haves

Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...

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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season
Media

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

9y Michael Della Penna

Why Retailers Will Embrace the New Mobile Consumer...

Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...

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A Prime Example of the Effectiveness of Email
Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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Will Prime Day Become the Next Big Online Shopping Day?
Ecommerce

Will Prime Day Become the Next Big Online Shopping Day?

9y Mike O'Brien

Will Prime Day Become the Next Big Online Shopping...

At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime ...

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Honoring Your Email Program This Memorial Day Weekend
Email

Honoring Your Email Program This Memorial Day Weekend

9y Kara Trivunovic

Honoring Your Email Program This Memorial Day Week...

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...

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Mothers' Day Marketing Is Not Just About the Brand
Marketing

Mothers' Day Marketing Is Not Just About the Brand

9y Emily Alford

Mothers' Day Marketing Is Not Just About the Brand

ClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...

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De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars
Automation

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day ...

9y Mari Kim Novak

De-Averaging Moms: How Automation Can Help Brands ...

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...

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The Mother of All Holidays: Strategies for Mother's Day Search Ad Success
Paid Search

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

9y Lars Hirsch

The Mother of All Holidays: Strategies for Mother'...

As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...

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Brands Not Showing Enough Love for Valentine’s Day
Marketing

Brands Not Showing Enough Love for Valentine’s Day

9y Yuyu Chen

Brands Not Showing Enough Love for Valentine’s Day

Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...

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Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow
Marketing

Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow

9y Katrina Conn

Lessons From the Marketing Scrooge of Yesterday, T...

As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...

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Mobile Drives Online Sales on Christmas Day 2014
Media

Mobile Drives Online Sales on Christmas Day 2014

9y Yuyu Chen

Mobile Drives Online Sales on Christmas Day 2014

IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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The Last Mobile Holiday?
Media

The Last Mobile Holiday?

9y Anna Bager

The Last Mobile Holiday?

In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...

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