Learn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...
View articleIt's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in ...
View articleThe 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleCanadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleReturn Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...
View articleSocial is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark repo...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleiBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...
View articleAlthough a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping ...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleNew Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...
View articleHollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...
View articlePLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...
View articleDigital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to ...
View articleColumnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...
View articleThe holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...
View articleWhether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...
View articleUse this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you ...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleRetailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...
View articleThe last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...
View articleGet your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...
View articleEveryone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleDon't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...
View article