How the Grinch Stole Your Christmas ROI
Analytics

How the Grinch Stole Your Christmas ROI

10y John Elkaim

How the Grinch Stole Your Christmas ROI

Learn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...

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7 Ways CRM Will Help You Prepare for Christmas 2014
Automation

7 Ways CRM Will Help You Prepare for Christmas 2014

10y Ramon Ray

7 Ways CRM Will Help You Prepare for Christmas 201...

It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in ...

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PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
Data insights

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Seaso...

10y Yuyu Chen

PLA Spend Nearly Doubled, Global Paid Search Spend...

The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...

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5 Publisher Tips to Stuff Your Stocking with New Revenues
Display Advertising

5 Publisher Tips to Stuff Your Stocking with New Revenues

10y Larry Allen

5 Publisher Tips to Stuff Your Stocking with New R...

In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...

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Inside WestJet's Christmas Marketing Miracle
Marketing

Inside WestJet's Christmas Marketing Miracle

10y Susan Kuchinskas

Inside WestJet's Christmas Marketing Miracle

Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...

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Digital Marketing for the Holidays is All About Entertainment
Marketing

Digital Marketing for the Holidays is All About Entertainment

10y Tessa Wegert

Digital Marketing for the Holidays is All About En...

At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...

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The First Mobile Holiday Season Gives Marketers New Audience Segments
Advanced Email Marketing

The First Mobile Holiday Season Gives Marketers New Audience Segments

10y Guest

The First Mobile Holiday Season Gives Marketers Ne...

Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...

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Why Doesn’t Social Influence Shopping More?
Social

Why Doesn’t Social Influence Shopping More?

10y Michelle Killebrew

Why Doesn’t Social Influence Shopping More?

Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark repo...

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Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season
Media

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

10y Paul Bremer

Retailers Should Embrace Mobile Video For a Holly ...

Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...

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The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
Search

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

10y Benjamin Spiegel

The Next Wave in Shopper Marketing: Micro-Location...

iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...

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6 Steps to Boost Holiday Sales per Customer with CRM Software
Automation

6 Steps to Boost Holiday Sales per Customer with CRM Software

10y Ramon Ray

6 Steps to Boost Holiday Sales per Customer with C...

Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping ...

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Be Thankful for These 10 Online Marketing Trends
Media

Be Thankful for These 10 Online Marketing Trends

10y Kristin Kovner

Be Thankful for These 10 Online Marketing Trends

Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...

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Google Shopping Update Includes New Features for Holiday Shoppers
Search

Google Shopping Update Includes New Features for Holiday Shoppers

10y Jessica Lee

Google Shopping Update Includes New Features for H...

New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...

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Hollister Teases Black Friday Deals on YouTube
Media

Hollister Teases Black Friday Deals on YouTube

10y Matt Kapko

Hollister Teases Black Friday Deals on YouTube

Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...

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Top 10 PLA Tips for the Holidays (and Beyond)
Paid Search

Top 10 PLA Tips for the Holidays (and Beyond)

10y Kevin Lee

Top 10 PLA Tips for the Holidays (and Beyond)

PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...

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A Gift for Your Marketing Team: Holiday Sales Without Stress
Automation

A Gift for Your Marketing Team: Holiday Sales Without Stress

10y Andre Golsorkhi

A Gift for Your Marketing Team: Holiday Sales With...

Digital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to ...

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Dear Santa: A Google Wishlist for Local Marketers
Local

Dear Santa: A Google Wishlist for Local Marketers

10y Gregg Stewart

Dear Santa: A Google Wishlist for Local Marketers

Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...

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Mobile's Tipping Point Makes for a Hot Holiday Shopping Season
Media

Mobile's Tipping Point Makes for a Hot Holiday Shopping Season

10y Shannon E. Denison

Mobile's Tipping Point Makes for a Hot Holiday Sho...

The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...

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Close That Sale: Convince Your Customer to Sleep On It
Ecommerce

Close That Sale: Convince Your Customer to Sleep On It

10y Mark Quinn

Close That Sale: Convince Your Customer to Sleep O...

Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...

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Get Your Marketing Budget Ready for 2014
Automation

Get Your Marketing Budget Ready for 2014

10y Ellen Valentine

Get Your Marketing Budget Ready for 2014

Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you ...

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Mobile Making Thanksgiving Prime Holiday Shopping Day
Analytics

Mobile Making Thanksgiving Prime Holiday Shopping Day

10y Susan Kuchinskas

Mobile Making Thanksgiving Prime Holiday Shopping ...

Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...

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Halloween Social Tricks Mean Treats for Retailers
Social

Halloween Social Tricks Mean Treats for Retailers

10y Yuyu Chen

Halloween Social Tricks Mean Treats for Retailers

Retailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...

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5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
Email

5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

10y Simms Jenkins

5 Low Hanging Fruit To Build Momentum & Drive ...

The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...

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5 Last Minute PPC Holiday Tips for Advertisers
Paid Search

5 Last Minute PPC Holiday Tips for Advertisers

10y Lisa Raehsler

5 Last Minute PPC Holiday Tips for Advertisers

Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...

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Promotions: Are They a Lifeblood or a Dirty Word?
Acquisition

Promotions: Are They a Lifeblood or a Dirty Word?

10y Nathan Richter

Promotions: Are They a Lifeblood or a Dirty Word?

Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...

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Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?
Local

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

10y Gregg Stewart

Will Recent Google Updates Help or Hurt Your Holid...

Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...

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Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Email

Don’t Let Holiday Hysteria Harm Your Email Program in 2014

10y Margaret Farmakis

Don’t Let Holiday Hysteria Harm Your Email Program...

Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...

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