The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Five ways brands can spark Q4 (and 2022) with influencer marketing
Digital Marketing

Five ways brands can spark Q4 (and 2022) with influencer marketing

2y Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Key Insights: 2021 Strategic pearls on email and content marketing
Actionable Analysis

Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Advertisers respond to gift-wrapped programmatic offerings this holiday
Digital Advertising

Advertisers respond to gift-wrapped programmatic offerings this holiday

3y Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes
Digital Marketing

Can retailers have a successful holiday season without Black Friday? The sh...

3y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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Creative content and to meet pandemic holiday demands
AI & Automation

Creative content and to meet pandemic holiday demands

3y Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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Why ecommerce marketers should look beyond Facebook & Google this holiday season
Digital Marketing

Why ecommerce marketers should look beyond Facebook & Google this holiday s...

3y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

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10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

3y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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7 quick marketing fixes you can apply before the holiday season
Digital Marketing

7 quick marketing fixes you can apply before the holiday season

3y Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

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Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

3y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more
Digital Marketing

Key Insights: Holiday shopping November spotlight, age profiles, preference...

3y Kamaljeet Kalsi

Key Insights: Holiday shopping November spotlight,...

All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read More...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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"Stores are the new media": Q+A with Adobe's Michael Klein
Ecommerce

"Stores are the new media": Q+A with Adobe's Michael Klein

5y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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6 great examples of email marketing from Black Friday and Cyber Monday
Email

6 great examples of email marketing from Black Friday and Cyber Monday

5y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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Social media Stories on the rise in 2018 holiday ads
Digital Marketing

Social media Stories on the rise in 2018 holiday ads

5y Kimberly Collins

Social media Stories on the rise in 2018 holiday a...

38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda
Analytics

Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

5y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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Four supplemental marketing strategies for holiday ecommerce growth
Ecommerce

Four supplemental marketing strategies for holiday ecommerce growth

7y Evan Magliocca

Four supplemental marketing strategies for holiday...

The most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays. Read More...

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Top trends marketers need to know for the holiday season
Ecommerce

Top trends marketers need to know for the holiday season

8y Tereza Litsa

Top trends marketers need to know for the holiday ...

Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...

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