2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleThe two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consume...
View articleCyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleAdjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...
View articleAll the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read More...
View articleAll you need to know about Amazon Prime Day 2020, small and medium sellers see record-breaking sales crossing $3.5 billion, members saved over $1.4 bi...
View articleGetting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, ...
View articleBrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...
View articleCOVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...
View articleBird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...
View articleHow to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleWith Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...
View articleThe economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high,...
View articleWe review the top news in martech from the week of September 11–17, 2018. Read More...
View articlePrime Day broke sales records for Amazon in both 2016 an 2017. However, there's also an opportunity for every other retailer to have a great day, as w...
View articleReturns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...
View articleHoliday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...
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